Step 03 of 07 · Create
Create the design, content and experience that carry the position.
Once the position is clear, it has to be visible and readable. This step produces the look, the words and the path a customer follows from first contact to decision.
In this step: Design, Content, Experience.
The question of this step
What does the business look and sound like?
Third step. It gives the position a form that the build step can turn into a working product.
What happens in this step
Design
Visual identity and interface design that follow the position: type, colour, imagery and layout rules that your team can apply without us.
Content
Copy, product descriptions, page structure and media, written for the questions a customer has at each point of the decision. We write in the customer's words and keep claims verifiable.
Experience
How the pieces work in sequence: the path from first search to booking or checkout, designed for the phone first, including what happens on a slow connection.
What you get
Design files
Design basics
Type, colour and components that your team can apply without us.
Text
Page content
Written and structured for each page in scope, in your customers' words.
Screens
Page and flow designs
Mobile and desktop screens, ready to build.
Signs you need it
If one of these sounds familiar, this step is worth a look.
- The design looks fine but does not say what you offer.
- Texts were written by several people and read like it.
- Mobile pages are a shrunk copy of the desktop pages.
Where this step shows up in our work
Client · Pre-launch
Dadication
Brand direction, messaging, copy and content structure for the store.
Role · Live
DO GOOD International
Storytelling and UX for donors, volunteers and partners.
Concept
Aurelian Grand
Premium hospitality UX for a fictional hotel brand.
This step is part of larger projects. Scope and price are agreed on a call and confirmed in writing before work starts.
Questions about this step
Do you use AI to write the copy?
AI helps with research, first drafts and consistency checks. A person edits every text before it goes live, and every claim is checked against evidence.
Can you work with our existing brand?
Yes. If the brand holds up in the diagnosis, we build on it and change only what blocks the offer.
Not sure which step you need?
Tell us what is not working in a 15-minute call. You get an honest answer on where to start.