Fixed-price offer
Website in 5 Days
from 1,490 €
Delivery: 5 days
For a hotel without a website that can take a booking. Scope and content are agreed on a call before the week starts.
Full scope on the services pageIndustries
Websites and Google visibility for hotels, holiday rentals, trades and premium local services.
LocalDominate is a growth studio: strategy, brand, website and marketing as one project. The method is the same for every business. What we check first and what we build depends on how your customers find you and decide. Choose your kind of business.
Owner-run · 10 to 60 rooms
Hotels and guesthouses
A full house is not the same as a direct booking.
An owner-run hotel fills many of its rooms through booking platforms and pays commission on each of those nights. Guests who look the hotel up by name land on a website that has one job: let them book without leaving. If that page is slow on a phone, or the booking engine looks like a different company, the guest goes back to the platform.
What we look at first
On Google
What a guest sees when they search your hotel by name: the profile, the photos, the rates shown, and who owns the first booking link.
On your website
The way from the first screen to a room and a rate on a phone, counted in taps.
In the booking engine
Whether dates, rates and the final price match what the platforms show, and at which step guests leave.
In your numbers
Whether your tracking can tell a direct booking from a platform booking.
What we build
- A direct-booking website, mobile first, connected to your booking engine
- Room and offer pages that answer what guests ask before they book
- A complete Google Business Profile that leads to your own website
- Tracking that separates direct bookings from platform bookings
Where to start
Fixed-price offer
72h Conversion / Booking Sprint
from 390 €
Delivery: 72 hours
For a booking page that gets visits but too few bookings. One page is audited and five fixes go live once you approve them.
Full scope on the services pageUsual first step of seven
06Grow
What turns visits into customers, and customers into repeat business?
A hotel of this size usually has guests and a website already. The first thing to fix is what happens between the visit and the booking.
Read step 06: GrowSend the link to your hotel website or your Google profile. You get up to three concrete points to fix first, by email within two working days. It is free and commits you to nothing.
Get a free checkCommission calculator · for hotels and hosts
What do platform bookings cost you in a year?
Work it out with your own numbers. Nothing is filled in for you, and nothing you type leaves this page.
How it is calculated
- Room nights per year
- = rooms or properties × 365 × occupancy
- Revenue via platforms
- = room nights × rate per night × platform share
- Commission paid per year
- = revenue via platforms × commission rate
- One percentage point moved to direct booking
- = room nights × rate per night × 1 % × commission rate
This is arithmetic with your numbers only, not a forecast. It assumes every night is sold at the average rate, and it leaves out what a direct booking costs you, such as payment fees or advertising.
Hosts with several properties · small property managers
Holiday rentals
Several properties, and no booking page of your own.
A host with several properties runs them through platform listings, with one calendar per platform. Guests who want to come back, and people who heard about the place from friends, have nowhere to book except the platform. So commission is paid even on guests you had already won. One booking page for all properties gives them a direct way in.
What we look at first
On the platforms
How each property is listed today: photos, descriptions and house rules, and what differs from one platform to the next.
On Google
What appears when someone searches the name of a property or of your rental business.
In your calendar
How availability is kept in sync, and whether a direct booking fits in without a double booking.
In past bookings
Which guests came back or came by recommendation. They are the first who could book direct.
What we build
- One booking website for all properties, each with its own page
- Availability and booking requests connected to the calendar you already use, where your system allows it
- A short kit for returning guests: the direct link, a QR code for each property and an email text
- A Google Business Profile for the rental business, if it qualifies under Google's rules
Google's guidelines exclude single holiday homes from Business Profiles. A rental business with an office can qualify. We check this before any profile work.
Where to start
Fixed-price offer
Website in 5 Days
from 1,490 €
Delivery: 5 days
The direct-booking site for your properties, built in one focused week. Scope and content are agreed on a call before we start.
Full scope on the services pageFixed-price offer
72h Conversion / Booking Sprint
from 390 €
Delivery: 72 hours
For hosts who already have a booking page that is visited but rarely used. One page, five fixes, a short written report.
Full scope on the services pageUsual first step of seven
04Build
What does the customer actually use?
The listings already exist on the platforms. What is missing is the thing a guest can use to book with you: the page itself.
Read step 04: BuildSend the link to one of your listings or to your current website. You get up to three concrete points to fix first, by email within two working days. It is free and commits you to nothing.
Get a free checkPlumbing and heating · electrical · roofing · solar
Trades
A recommended business still gets looked up.
Most jobs come by recommendation. Before calling, people look the business up: the Google profile, the reviews, a website that shows the work. Old opening hours, no photos of real jobs and no service area make a recommended business look closed or careless, and that is the moment the customer decides whether to call.
- Name
- as on your invoice and your van
- Category
- the trade you want to be found for
- Service area
- the places you really drive to
- Hours
- including emergency hours, if you offer them
- Phone
- the number that gets answered
- Services
- one entry per kind of job
- Photos
- your own finished work
What we look at first
On Google Maps
Name, category, service area, hours and phone number, compared with your van, your invoice and your website.
In the reviews
How recent they are, which jobs they mention, and whether anyone answers them.
On your website
Whether each high-value job has its own page, for example heat pump, bathroom, rewiring, roof or solar, and whether the page names the places you serve.
At the first contact
What happens after hours: who gets the call or the form, and how fast the customer hears back.
What we build
- A corrected, complete Google Business Profile with services and service area
- One page per high-value job, with photos of your own work
- An enquiry form that asks what you need for a quote: job, place, timing, photos
- A simple routine for asking finished customers for a review
Where to start
Fixed-price offer
Google Profile Quick-Fix
79 €Full optimisation: 390 €
The profile is where a recommended business gets checked first. The Quick-Fix corrects the fields that matter for local search.
Full scope on the services pageFixed-price offer
72h Conversion / Booking Sprint
from 390 €
Delivery: 72 hours
For the page that should turn a visit into an enquiry. One page is audited for mobile view, speed and tracking, and five fixes go live.
Full scope on the services pageUsual first step of seven
05Launch
How do the right people find it?
The business and the work are there. What is missing is being found, and being found correctly, by the people who were told your name.
Read step 05: LaunchSend the link to your Google profile or your website. You get up to three concrete points to fix first, by email within two working days. It is free and commits you to nothing.
Get a free checkPractices · law and tax firms · several locations
Premium local services
A considered decision is made before the first call.
Someone choosing a dentist, a lawyer or a tax adviser compares for a while and decides before making contact. What they compare is what they can see: who works there, what the firm is known for, how others describe it, how easy it is to get an appointment. With several locations, each one has to show the same correct details.
What we look at first
In search
What appears for your name, and for your field plus your town, checked for each location separately.
On each profile
Whether name, address, phone, hours and categories match across every location and every directory that matters in your field.
On your website
Whether people, qualifications and fields of work are shown with enough substance to be believed, and whether each location has its own page.
At the first contact
How an enquiry is handled: who answers, how fast, and what the person is told next.
What we build
- One correct profile per location, with a shared standard for names, categories and hours
- Pages for people and fields of work, written to be checked rather than to impress
- A page for each location with its own details and directions
- An enquiry workflow: the form creates the contact, notifies the right person and confirms to the sender
Health, legal and tax professions have their own advertising rules. We leave out any claim about outcomes and ask you to clear the wording with your chamber or adviser where needed.
Where to start
Fixed-price offer
Google Profile Quick-Fix
79 €Full optimisation: 390 €
One profile reviewed and corrected so it is complete and consistent. For several locations, the scope is confirmed on the call.
Full scope on the services pageFixed-price offer
AI Automation Starter
250 €
Delivery: 3 days
One workflow for incoming enquiries, written down and approved by you first, then built and tested with your real data.
Full scope on the services pageUsual first step of seven
02Position
Why should this business be chosen?
When several firms look alike, the first question is why this one should be chosen. That answer decides what the profile and the website have to prove.
Read step 02: PositionSend the link to your website or to the Google profile of one location. You get up to three concrete points to fix first, by email within two working days. It is free and commits you to nothing.
Get a free checkSend the link. We tell you where we would start.
A person looks at your Google profile or your website and sends you up to three concrete points to fix first, by email within two working days. If your business is not one of the four above, the check works the same way.
Scope and a fixed price in writing before any work starts. No ranking promises.