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Work

Work we can show.
Claims we can back.

Each project is labelled for what it is: client work, a platform build, a role or a concept. You see the task, the scope and the status. Figures appear only once we can document them.

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Client

Dadication

Task
US e-commerce brand launch
What was built
End-to-end build of a new US e-commerce brand: positioning, brand direction, messaging, Shopify store, UX, content structure and launch system, from the first briefing to a market-ready store.
Status
Pre-launch · 2026
Scope
  • Brand strategy
  • Shopify
  • UX / UI
  • Copy
  • Product positioning
  • Content
  • Launch
Steps covered

More projects

Not every project here is client work. The label says which is which.

We publish results only when we can document them. Until then each project shows its task, its scope, what was built and where it stands today, and the steps of our system it covered.

Platform build

Explore Saudi

Visit explore-saudi.com (opens in a new tab)
Task
AI-native travel platform
What was built
A scalable travel platform with AI-assisted content production and its own publishing architecture: model routing, automated QA gates, SEO intent checks, i18n and RTL controls and deterministic release processes.
Status
Live · Since 2025
Scope
  • AI architecture
  • Content engine
  • SEO
  • QA automation
  • RTL / i18n
  • Publishing system
Steps covered

Role

DO GOOD International

Visit dogood.world (opens in a new tab)
Task
Digital platform and growth infrastructure
What was built
Website and digital infrastructure for an international non-profit initiative: storytelling structure, engagement journeys for donors, volunteers and partners, and the foundation for new partnership, event and fundraising formats. Role: Director Web & IT.
Status
Live · Since 12/2025
Scope
  • Web strategy
  • UX
  • Storytelling
  • Digital infrastructure
  • Partnerships
  • Conversion journeys
Steps covered

Concept

Aurelian Grand

Visit aureliangrand.com (opens in a new tab)
Task
Luxury hospitality digital showcase
What was built
A fictional luxury hotel brand, built as a digital proof of concept: positioning, information architecture, premium UX, direct-booking logic and revenue journey. It shows what a hotel website built for direct booking looks like. Not a client.
Status
Concept · 2025
Scope
  • Brand concept
  • Hospitality UX
  • Booking journey
  • CRO
  • SEO architecture
Steps covered

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