Step 01 of 07 · Diagnose
Diagnose the business before you fix it.
This step starts with the facts: who buys, who else competes for them, and what your own numbers already show. No solution is chosen before they are on the table.
In this step: Market, Audience, Competition, Data.
The question of this step
Where does the business really stand?
First step. Everything after it uses what it finds.
What happens in this step
Market
The size and shape of the demand you can reach: which searches, which segments, which seasons. We use public search data and your own booking or sales records.
Audience
Who books or buys, why they chose you, and where they drop out. The sources are your analytics, your reviews and conversations with customers, not personas invented in a workshop.
Competition
Who the customer compares you with, what they offer, at what price, and where their offer is weak. We look at what a customer sees: Google, maps and booking platforms.
Data
What is tracked, what is not, and whether the numbers can be trusted. Broken tracking gets fixed first, because every later decision relies on it.
What you get
Written report
Findings summary
Every finding ranked by effect and effort, so you can see what to fix first.
Checklist
Measurement list
What is tracked today, what is missing and what cannot be trusted yet.
Recommendation
Next-step recommendation
Which step comes next, including the option to stop here.
Signs you need it
If one of these sounds familiar, this step is worth a look.
- You spend on marketing but cannot say which part brings bookings or orders.
- Traffic looks fine, but few people enquire.
- You are about to rebuild the website and nobody has checked why the current one underperforms.
Where this step shows up in our work
We do not show a project for this step on its own yet. We add one as soon as we can document it.
All projects and how they are labelledStart this step
72h Conversion / Booking Sprint
For a hotel pre-opening funnel, a booking page or a Shopify store that gets visits but too few bookings or orders.
from 390 €
Google Profile Quick-Fix
Your Google Business Profile reviewed and corrected so it is complete and consistent for local search.
79 €
Questions about this step
How long does a diagnosis take?
The 72h Conversion Sprint audits one page in 72 hours. A wider diagnosis depends on how many channels and markets it covers. We agree scope and price in writing before we start.
Do we need this if we already know what to fix?
If you have current data and a clear priority, skip it. We will tell you on the call if that is the case.
Not sure which step you need?
Tell us what is not working in a 15-minute call. You get an honest answer on where to start.