Hair salons · barbers · beauty, nail and lash studios
Local SEO and websites for hair salons and beauty studios.
For hair salons, barbers and beauty, nail and lash studios. New clients compare salons on their phone: photos, prices, the next free slot. We make sure your salon answers those three questions on Google and on your own website.
In short
LocalDominate sets up Google Business Profiles and websites for hair salons, barbers and beauty studios in Germany, Austria and Switzerland. The profile lists every service you offer; the website shows prices and durations as text, gives each important service its own page and connects to the booking tool you already use. The usual start is the Google Profile Quick-Fix or a salon website in five days.
Sounds familiar?
- Your price list exists only as a photo or a PDF.
- Clients call to ask what the website or the profile should answer.
- Your Google profile lists “hair salon” but none of the services you are known for.
- The booking link works, but takes too many taps on a phone.
Clients choose a salon by the photos, the prices and the next free slot.
Most new clients search “hairdresser near me” or a service with a place, such as balayage in their district, and decide between the first salons on the map. They look at photos of real work, check whether prices are shown and try to book. A price list as a photo, a profile without services or a booking page that breaks on a phone sends them to the next salon.
What we check first
01 · On Google
Business name as on the sign, the main category, every service you actually offer, opening hours including holidays, booking link and whether the photos show your salon and your work today.
02 · In the reviews
How recent they are, whether you answer them, and whether the way you ask for reviews follows Google's rules: no discounts or gifts in return.
03 · On your website
Whether prices and durations are text, whether important services such as colour or balayage have their own page, and whether phone and booking are one tap away.
04 · At the booking
Which tool you use, whether services, durations and staff match what the website says, and what the client sees after booking.
What we build
Before-and-after photos need the consent of the client in the picture. We build the place for them; the consent stays with you.
Usually first · Step 04 Build
The salon and the skills are there. What is often missing is a website that answers prices and services and leads straight to a booking.
How the Build step works- A complete Google Business Profile with every service, booking link and real photos
- A mobile website with prices and durations as text, one page per important service and your team
- Online booking connected to the tool you already use, plus call and route always one tap away
- A routine for asking every client for a review after the visit, without incentives, and answering each one
Where to start
Fixed scope, fixed price, in writing before work starts.
Google Profile Quick-Fix
The profile is where clients compare salons. The Quick-Fix corrects name, category, services, hours and booking link; the full optimisation adds photos and the review routine.
79 €
Website in 5 Days
A salon website with prices as text, a page per main service, your team and online booking, built in one focused week. The example below shows what you get.
from 1,490 €
Delivery: 5 days
72h Conversion / Booking Sprint
For a salon website or booking page that gets visits but too few bookings. One page is audited and five fixes go live once you approve them.
from 390 €
Delivery: 72 hours
Example website · fictional salon
See an example: Studio Ahorn
A complete one-page salon website we built as an example. The salon, its prices and its people are invented. Switch on the explanations on the page to see why each part is there.
- Service and place in the headline, phone and booking always one tap away
- Prices and durations as text, with a link to a page per service
- Opening hours as a table, with a live open or closed status
- Reviews linked to Google instead of hand-picked quotes
Questions
Short answers for hair and beauty salons.
Which offer is a sensible start for a salon?
If the website is missing or shows prices only as a photo: Website in 5 Days, with scope and content agreed on a call before the week starts. If the website is fine but the Google profile is incomplete: the Google Profile Quick-Fix. See scope and prices.
Can you use the booking tool we already have?
Yes. We link the website to the booking page of the tool you use and check that services, durations and staff match. Whether Google shows a booking button in your profile depends on Google's booking partners and your country; we check that before we promise anything.
May we offer a discount for a Google review?
No. Google removes reviews that were rewarded with discounts, gifts or free services. You may ask every client after the visit, with a link or a QR code, without anything in return.
Do you promise rankings or bookings?
No. We do not promise positions or revenue. You get a written list of what we changed and why.
Who owns the website and the Google profile?
You do. The website and the Google profile are yours. Ongoing care can be cancelled monthly.
What does the free check include?
A person looks at your Google profile or your website the way a new customer would. You get up to three concrete points to fix first, by email within two working days. No obligation.
Guides for your business
In German.
Send the link. We tell you where we would start.
Send the link to your Google profile or your website. A person looks at it and sends you up to three concrete points to fix first, by email within two working days.
Scope and a fixed price in writing before any work starts. No ranking promises.